The Baby Diaries is a simple, easy to use, innovative, and comprehensive free App to make life easier for busy parents and carers. This must-have iPhone App is the brainchild of mother of 2 Tara O’Connell.

The app has now been updated in partnership with TerryWhite Chemmart in Australia.  Tara looks forward to announcing new partnerships in other countries soon.

The Baby Diaries helps you log, time and share all aspects of your child’s daily routine, milestones, growth, medication, medical notes, and photo journal in a simple easy to use format.

The Baby Diaries can keep track of multiple children including twins.

This baby app was developed by a busy working mum. She says making daily routines simpler after the birth of her last child was a necessity rather than an option.

“After the birth of my second child, I expected to replace the pen and paper used to record my first baby’s daily activities 11 years earlier, with an App. Sleep routines, change, feeding times and quantities, introducing and monitoring solid food reactions, tracking medications, and keeping a log of milestones had been a job in itself back in 2001!” she recalls. “Many parents will remember the hard Baby Books that are sitting on shelves only partly completed due to a lack of time. I thought surely there would already be a Baby App that helps parents to keep track of all these essential daily habits and milestones” she said.

After much searching, Ms O’Connell did find some Apps that did some of the things she needed, however nothing offered the full suite of activities … so she decided to develop one herself! Having a midwife sister helped to confirm that the idea was a good one and that there was a demand for such an App.

Four years on and The Baby Diaries is now a white-labelled app, meaning that Tara licences the Intellectual Property to partners such as TerryWhite Chemmart, offering pharmacy members with the app.